Anto Mahroukian, president of JM Tobacco, describes his company’s new JM’s Combo sampler: “It is a free gift for first-time JM retailers,” he explains, “so they can experience the extraordinary value in our JM’s Dominican Value-Priced cigars … especially attractive in today’s difficult economy. Its launch coincides with the holiday season, boosting their sales to premium cigar lovers.”
JM’s Combo is an eighteen-cigar boxed sampler, holding six each of the company’s three popular blends, in Sumatra, Connecticut, and (Connecticut) Maduro wrappers. Their filler and binder are well-aged Cuban-seed leaf, grown in the Dominican Republic.
Hand-rolled with 100% tobacco, the cigars are available in the 6″ x 50 Toro shape, with Churchill and Corona sizes planned to follow. The Sumatra and Connecticut blends are presented in the JM Dominicans’ iconic and eye-catching black-on-yellow boxes, while the Maduro color scheme is reversed, in yellow on black.
According to Mahroukian, “We’re confident JM’s Combo will prove a great investment for JM’s retailers, as they gain acceptance with smokers. Value-priced JM’s Dominicans have boosted our sales, as every-day smokers seek out more affordable cigars, without sacrificing rich, smooth flavor. This has been a banner year for JM Tobacco, as the price, quality, and performance of our cigars are suited perfectly to this economic downturn.”
The company is now shipping JM’s Combo to its new retailers, and is accepting orders for resale to smokers. MSRP is $50 per box of eighteen cigars.
Company Profile: Family-owned JM Tobacco, Inc. was founded in 1994 by John Mahroukian. The company sells its natural and flavored premium cigars, plus its new line of JM’s Hookah tobaccos, through retail tobacco stores across the United States and in Europe. It is based in Los Angeles, California, and imports its cigars from the Dominican Republic. Mahroukian’s son, Anto, currently serves as company president.
