John Mahroukian (the “JM” in JM Tobacco, Inc.) enjoyed the birthday cigar his son Anto gave him in 1995 … until he learned its cost. John, a seasoned cigar smoker, manufactured jewelry in the Dominican Republic. His appraisal was, “I could offer a better cigar for far less money.”
Today, JM Tobacco has proven that to the cigar world, with JM’s value-priced premium cigars. In today’s economy, this market segment flourishes, especially with several-a-day smokers. Anto, a Business Administration graduate, who specialized in Marketing, is now JM’s president. He handles the marketing and sales of the Los Angeles, California, company; his father oversees the Los Angeles jewelry and reclaimed wood businesses. This year reflects their success with the family’s broad product line, serving an international cigar clientele. Their cigars are now all hand-made, using top-quality Central American tobaccos.
To celebrate JM’s growth and health, the Mahroukians will spotlight Española, their first full premium cigar line, introduced in 1996. This FDA-grandfathered product has enjoyed success, even after the company turned their focus more on value-priced cigars. It continues with its original three lines … Gold Label, Red Label and Green Label Reserve. JM is currently filling the last of the previous limited release of Española cigars, and will announce availability of its next full-scale production run.
Photo caption: Family –owned JM Tobacco celebrates twenty years of offering premium quality, value-priced cigars (file name: JM Española)
